01
Build
End-to-end interactive experiences
From first sketches and prototypes through software, hardware, installation and handover.
- -Concept development
- -Design and prototyping
- -Software and hardware
- -Installation and deployment
DNA Studio - London
WE DESIGNINTERACTIVEEXHIBITS
Led by creative director Dor Frenkel and technical director Amit Segall. We design, build and maintain interactive exhibits for museums and cultural spaces — from prototypes to brand-new experiences.
What we do
From first prototype to a brand new experience.
Three ways to work with us: build something from scratch, join your team, or support on going initiative that's already live.
02
Collaborate
Creative or technical partner
Creative direction, technical R&D and system architecture inside wider cultural, production or exhibition teams.
- -Creative direction
- -Technical R&D
- -System architecture
- -Interactive systems
03
Support
Servicing, upgrades, and accessibility
Practical support for existing exhibits: access layers, calibration tools, backend monitoring and maintenance.
- -Exhibit servicing
- -Accessibility solutions
- -System upgrades
- -Backend tooling
Selected work
Recent projects across performance, installation and museum delivery.
We bring the discipline of live performance into museum and cultural spaces: clear audience direction, fast iteration, technical systems that hold up in public, and a practical understanding of life after launch.
Museum experience
We understand how museums actually work.
Amit spent almost four years as a New Media Developer at the Science Museum Group, working across visitor-facing interactives, gallery systems, audio experiences, hardware integration and long-running exhibit support.
That experience now shapes how DNA Studio builds: audience-first, technically practical, and aware of what happens after an exhibit opens.
01
Public interactives
Games, kiosks, web apps and interactive video for gallery visitors.
02
Gallery systems
Projection, audio, lighting, hardware and building-system integration.
03
Support after launch
Accessibility layers, calibration tools, monitoring interfaces and legacy upgrades.
About
DNA Studio is led by Dor Frenkel, creative director, and Amit Segall, technical director. Together we design, build and support interactive experiences for museums, cultural organisations and live spaces.
Dor brings physical theatre, movement, narrative and audience direction. Amit brings software, hardware, sound, computational art and long-running installation systems. The studio can lead a project end-to-end or join an existing team as a focused creative or technical partner.
We bring in a trusted network of designers, developers, performers, fabricators or specialists when a project needs them.
Since 2015, our work has crossed performance, interactive media, public installation and museum delivery: from Edinburgh Fringe and OUTERNET London to team experience inside the Science Museum Group.
Start a project
Bring us an early idea, a full brief, or an exhibit that needs support.
We're happy to discuss early-stage ideas, defined briefs and existing exhibits that need support. Send a short note with the project type, timeline, venue context and what you need the experience to do.
Email DNA StudioProject type
Build
Collaborate
Support
Project stage
Early idea
Defined brief
Live exhibit support
Helpful context
Timeline, launch date or exhibition opening.
Existing team, venue constraints, assets and technical needs.